We are delighted to confirm that Probitas 1492 will be rebranded as ‘Aviva Syndicates’, marking a significant milestone in the integration of our Lloyd’s platform into the Global Corporate & Specialty (GCS) business.
The rebrand will see the syndicate operate fully under the Aviva brand from the end of September, when brokers and clients will see the ‘Aviva Syndicates’ name and branding across communications, systems and market interactions.
Since acquiring Probitas in 2024, our strategy has been to build a market-leading dual-stamp specialty business operating under a single brand. We have also expanded our Lloyd’s offering, launching eight new lines of business since the deal was completed.
Teams are now fully integrated and have been trading as a combined business since the start of 2026.
Jason Storah, CEO, UK & Ireland General Insurance at Aviva, said:
“Bringing Probitas fully under the Aviva brand is the next step in building a truly integrated specialty business.”
“We’ve already combined our teams and capabilities and are now seeing the benefits of trading as one platform. Aviva Syndicates will sharpen our presence in the Lloyd’s market and makes it easier for brokers and clients to access the full strength of our underwriting, risk expertise and global reach.”