On 1 October, Probitas 1492 was fully rebranded to Aviva Syndicates, bringing Aviva's Lloyd's business together under the Aviva brand.
Aviva Syndicates creates a consistent brand identity across our combined business. The launch reflects the strength of the combined organisation and underpins our capabilities for customers and brokers globally.
Jason Storah, CEO, UK & Ireland General Insurance at Aviva, said: “Today marks an exciting milestone as the Aviva Syndicates brand officially launches. It’s fantastic to see our teams, expertise and ambitions united under a single brand, strengthening our presence in the market and creating a clearer identity for our Lloyd’s business.”
Watch: A message from Matt Gordon and Antony Dodson
Hear from Matt Gordon, GCS Chief Commercial Director, and Antony Dodson, GCS Chief Underwriting Officer, as they reflect on the significance of the launch and what it means for our brokers and our shared customers.
Transcript for video Aviva Syndicates brand launch video
Anthony Dodson:
Hello everyone
I’m excited to announce that today, Probitas has been formally rebranded as Aviva Syndicates.
This is an important milestone, as it gives us a consistent brand identity across our combined business, while also distinctively positioning Aviva Syndicates as Aviva's Lloyd's business.
Matt Gordon:
And while the name has changed, it's important to recognise that our Probitas colleagues have built a fantastic business. We're incredibly proud to have that expertise, talent and heritage as part of Aviva.
Lloyd’s is at the heart of any specialty business, and this rebrand is another great step in the journey towards our ambition.
Thank you for your continued partnership. We look forward to continuing to deliver for our brokers and mutual clients as Aviva Syndicates.
An exciting new chapter
Thank you for your continued support and partnership throughout our journey. As we begin this new chapter as Aviva Syndicates, we look forward to continuing to work alongside our brokers and delivering great outcomes.
You can now find the Aviva Syndicates website here.